2023 outlook: Rising trends in the automotive industry

2023 outlook: Rising trends in the automotive industry 

The automotive industry is coming out of one of its most challenging periods in history. There has already been plenty of discussion about how we arrived at this point, but what about the future ahead? What will be the trends that will shape the future of the automotive industry, and what is the outlook for the next evolutionary step in automotive manufacturing? 

We recently discussed this with several RSM automotive experts, including Mario van den Broek (Partner and Automotive Leader, RSM Netherlands), Richard Bartlett-Rawlings (Partner and Head of Automotive Manufacturing, RSM UK), Jim Ward (Partner and US Automotive Leader, RSM US), and Larry Keyler (Partner and Global Automotive Leader, RSM US). In this article, they share some of their predictions for 2023 and beyond. 

Global headwinds make their mark 

The industry is continuing to deal with major global disruptions, not just from COVID-19, but from so many other elements of the global economy. Factors such as the tensions in Asia Pacific and the war in Ukraine have created a climate of uncertainty and hesitation. Then, of course, shortages from microchips to labour are affecting almost every touchpoint along the automotive supply chain. 

However, one of the most significant global trends continues to be the industry’s focus on the development of electric vehicles (EVs), whether it is improving battery performance or expanding the charging infrastructure. These ambitions are resulting in a significant increase in research and development (R&D) by vehicle manufacturers, who seem to be charging ahead with EV technology despite the many other challenges they currently face. 

Autonomous technology takes a backseat 

The breakneck pace of development is a sign that manufacturers remain bullish on the future of EVs. In fact, it seems as though every month brings a new advancement that

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Five intriguing auto technology trends at CES in Vegas

As cars become more like computers on wheels, technology is playing a bigger role in our driving experience. Here are five auto technology trends that made their mark at the 2023 Consumer Electronics Show is Las Vegas that may be coming soon to a vehicle near you.

1. In-Car Health Monitoring (APMA’s Project Arrow)

Project Arrow, the Canadian-made electric concept SUV made by the Automotive Parts Manufacturers’ Association (APMA), gets some innovative and groundbreaking technology including smart textiles that monitor your health while driving. The textured steering wheel on Project Arrow has web-enabled textiles, courtesy of Toronto-based Myant, the world’s first end-to-end Textile Computing company. Myant knits sensors and actuators into textiles, giving them the ability to sense and react to a driver’s inputs. It tracks a driver’s health and measures their vital signs including heart rate, respiration and temperature and displays it on the steering wheel. If there’s a serious emergency – for example, a driver is suffering a heart attack at the wheel – the vehicle would take them to the hospital for treatment.

Canada’s home-built concept SUV Project Arrow is on display at the 2023 Consumer Electronics Show in Las Vegas.Petrina Gentile/The Globe and Mail

2. Eye tracking devices (Polestar)

The new Polestar 3 SUV comes with Sweden’s Smart Eye driver monitoring technology. It’s designed to help prevent accidents and save lives. The technology uses cameras and AI software, from Smart Eye that’s powered by Nvidia central computing, to detect the driver’s state in real time. It can track the driver’s head, eye and eyelid movements and if the driver isn’t paying attention, the vehicle will trigger visual and audio warning messages to get their attention and help them focus on driving. It even has an emergency stop function. If the system detects a distracted or

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