
Best Auto News From CES 2023: Electric Pickup Trucks, Flying Cars and More
CES is so much more than just a trade show for the latest televisions, phones and wacky tech. It’s also one of the largest and most popular automotive shows in the US. If you want to know where the travel industry is headed, then there’s no better place to be than Las Vegas in January.
This year at CES 2023, hundreds of exhibitors from across the automotive sector have already unveiled some of their latest products and cutting-edge technologies. BMW announced the futuristic i Vision Dee electric car, while Sony and Honda revealed their EV prototype Afeela, integrated with Epic Games’ Unreal Engine technology to provide next-level entertainment, communication and safety features.
If you want to take a closer look at the new auto technology that’s been unveiled at CES 2023 so far, check it out below. For more, here are the wildest highlights we’ve seen this week and the wackiest tech, too.
Mercedes-Benz is one of the first car companies in the world to get immersive Dolby Atmos surround sound tech
Dolby Atmos is immersive surround sound technology that you’ll really only find at the theatre or in a few pricey speakers, soundbars and headphones for consumers. Unlike your typical left and right audio experience, Dolby Almost brings you sounds from every direction imaginable, and that immersive audio experience is coming to the Mercedes-Benz Maybach. Check out our experience with Dolby Atmos at CES 2023 in the video above.

Dolby Atmos is currently only available in a few select luxury vehicles.
BMW’s color-changing concept car
BMW unveiled the i Vision Dee, a futuristic midsize electric sedan with a digital assistant, color-changing technology and an augmented-reality windshield. The car’s exterior is equipped