
CES 2023: Showstopping automotive technology
23 January 2023
The Consumer Electronics Show (CES) shines a spotlight on technological innovations. Autovista24 deputy editor Tom Geggus reviews this year’s automotive showstoppers.
The Consumer Technology Association (CTA) confirmed CES 2023 hosted over 3,200 exhibitors, with an expectation-shattering turnout of some 115,000 attendees. These technology enthusiasts witnessed the unveiling of brand-new consumer goods such as televisions, fridge freezers and robot dogs.
‘CES 2023 was the great reconnection and rocked by every measure – from attendance to the keynote stage to press conferences and product debuts on the exhibit floor – showing the entire world that in-person events are back,’ said Gary Shapiro, president and CEO of the CTA.
However, as part of a growing trend, automotive developments drew a lot of attention at this year’s show. These included electric-vehicle (EV) concepts, infotainment systems, and autonomous technology.
Electric concepts
Some of the biggest keynotes from CES 2023 were dedicated to EV concepts. BMW rolled out the i Vision Dee, an emotional, colour-changing companion. The carmaker illustrated its vision for the future by replacing screens with an intelligent voice assistant and an advanced head-up display (HUD).
‘With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion,’ said Oliver Zipse, BMW’s chairman of the board of management.
Stellantis unveiled Peugeot’s Inception concept. Using the STLA Large platform, the glass-covered concept car can reportedly travel 800km on a single charge. The automotive giant