CES 2023: Showstopping automotive technology

23 January 2023

CES 2023

The Consumer Electronics Show (CES) shines a spotlight on technological innovations. Autovista24 deputy editor Tom Geggus reviews this year’s automotive showstoppers.

The Consumer Technology Association (CTA) confirmed CES 2023 hosted over 3,200 exhibitors, with an expectation-shattering turnout of some 115,000 attendees. These technology enthusiasts witnessed the unveiling of brand-new consumer goods such as televisions, fridge freezers and robot dogs.

‘CES 2023 was the great reconnection and rocked by every measure – from attendance to the keynote stage to press conferences and product debuts on the exhibit floor – showing the entire world that in-person events are back,’ said Gary Shapiro, president and CEO of the CTA.

However, as part of a growing trend, automotive developments drew a lot of attention at this year’s show. These included electric-vehicle (EV) concepts, infotainment systems, and autonomous technology.

Electric concepts

Some of the biggest keynotes from CES 2023 were dedicated to EV concepts. BMW rolled out the i Vision Dee, an emotional, colour-changing companion. The carmaker illustrated its vision for the future by replacing screens with an intelligent voice assistant and an advanced head-up display (HUD).

‘With the BMW i Vision Dee, we are showcasing what is possible when hardware and software merge. In this way, we are able to exploit the full potential of digitalisation to transform the car into an intelligent companion,’ said Oliver Zipse, BMW’s chairman of the board of management.

Stellantis unveiled Peugeot’s Inception concept. Using the STLA Large platform, the glass-covered concept car can reportedly travel 800km on a single charge. The automotive giant

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Best Auto News From CES 2023: Electric Pickup Trucks, Flying Cars and More

CES is so much more than just a trade show for the latest televisionsphones and wacky tech. It’s also one of the largest and most popular automotive shows in the US. If you want to know where the travel industry is headed, then there’s no better place to be than Las Vegas in January. 

This year at CES 2023, hundreds of exhibitors from across the automotive sector have already unveiled some of their latest products and cutting-edge technologies. BMW announced the futuristic i Vision Dee electric car, while Sony and Honda revealed their EV prototype Afeela, integrated with Epic Games’ Unreal Engine technology to provide next-level entertainment, communication and safety features.

If you want to take a closer look at the new auto technology that’s been unveiled at CES 2023 so far, check it out below. For more, here are the wildest highlights we’ve seen this week and the wackiest tech, too.


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Hearing Dolby Atmos in a Car Blew Me Away



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Mercedes-Benz is one of the first car companies in the world to get immersive Dolby Atmos surround sound tech

Dolby Atmos is immersive surround sound technology that you’ll really only find at the theatre or in a few pricey speakers, soundbars and headphones for consumers. Unlike your typical left and right audio experience, Dolby Almost brings you sounds from every direction imaginable, and that immersive audio experience is coming to the Mercedes-Benz Maybach. Check out our experience with Dolby Atmos at CES 2023 in the video above.

A silver Mercedes-Benz

Dolby Atmos is currently only available in a few select luxury vehicles.

BMW’s color-changing concept car

BMW unveiled the i Vision Dee, a futuristic midsize electric sedan with a digital assistant, color-changing technology and an augmented-reality windshield. The car’s exterior is equipped

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Five intriguing auto technology trends at CES in Vegas

As cars become more like computers on wheels, technology is playing a bigger role in our driving experience. Here are five auto technology trends that made their mark at the 2023 Consumer Electronics Show is Las Vegas that may be coming soon to a vehicle near you.

1. In-Car Health Monitoring (APMA’s Project Arrow)

Project Arrow, the Canadian-made electric concept SUV made by the Automotive Parts Manufacturers’ Association (APMA), gets some innovative and groundbreaking technology including smart textiles that monitor your health while driving. The textured steering wheel on Project Arrow has web-enabled textiles, courtesy of Toronto-based Myant, the world’s first end-to-end Textile Computing company. Myant knits sensors and actuators into textiles, giving them the ability to sense and react to a driver’s inputs. It tracks a driver’s health and measures their vital signs including heart rate, respiration and temperature and displays it on the steering wheel. If there’s a serious emergency – for example, a driver is suffering a heart attack at the wheel – the vehicle would take them to the hospital for treatment.

Canada’s home-built concept SUV Project Arrow is on display at the 2023 Consumer Electronics Show in Las Vegas.Petrina Gentile/The Globe and Mail

2. Eye tracking devices (Polestar)

The new Polestar 3 SUV comes with Sweden’s Smart Eye driver monitoring technology. It’s designed to help prevent accidents and save lives. The technology uses cameras and AI software, from Smart Eye that’s powered by Nvidia central computing, to detect the driver’s state in real time. It can track the driver’s head, eye and eyelid movements and if the driver isn’t paying attention, the vehicle will trigger visual and audio warning messages to get their attention and help them focus on driving. It even has an emergency stop function. If the system detects a distracted or

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